Led design for Vibes.ai, a web platform for AI image and video creation. Took it from internal tool to GA in 3 weeks, global expansion in 3 months. Posts made in Vibes.ai led to 50% more likes than UGC.

Built the front end in Claude Code to speed implementation and hold craft quality.

Shipped creation tools for AI Profiles on Instagram: a new format for creating and curating AI personas.

Shipped presentation and deep-research artifact generation in Meta.ai.

Managed 12 designers across 4 charters: new user experience, integrity, youth safety & engagement, and multi-user experience.

Led the global launch of Horizon Worlds to teens. Designed calling, follow models, and social features to be age-appropriate and engaging for the audience.

Launched the Covid Information Center across 46 countries, driving 119.4M clicks to authoritative vaccine information — 2.3x the product goal.

Launched identification and enforcement protocols to detect foreign interference in the 2020 presidential election. Translated ML classifier signals into user-facing interventions in partnership with policy, data science, and integrity engineering.

Launched Windows 10X, the first cloud-based OS optimized for dual-screen devices. Defined foundational interaction models for a new hardware category.

President’s Scholar, University Scholar.